Amsterdam · GTM & Business Development

Building the commercial engine for ambitious companies.

JF Strategy & Solutions partners with technology and growth-stage companies to sharpen go-to-market strategy, build business development capability, and integrate the systems that make revenue scale.

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John Fernandez — JF Strategy & Solutions

What we do

End-to-end commercial capability, from strategy to systems.

GTM Strategy

Market entry, competitive positioning, and go-to-market planning built from first principles.

Business Development

Partnership strategy, channel development, and deal structuring to accelerate growth.

Sales Enablement

Process design, playbooks, and tooling that convert pipeline into predictable revenue.

Fractional BD/GTM

Embedded leadership at the strategic level — execution-ready without the full-time overhead.

Revenue Operations

CRM architecture, data flows, and operational infrastructure designed to scale with you.

AI & Workflow Automation

Intelligent automation and AI integration that compounds your team's commercial output.

Get in touch

Let's talk about your commercial ambitions.

JF Strategy & Solutions

Keurenplein 41, Office A9628
1069CD Amsterdam, Netherlands

john@johnfernandez.net

KvK: 96428090  ·  VAT: NL005209641B97

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